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Heres Our Story: WE ARE Geeka Media
Here’s everything you need to know about how Geeka Media started, where we are now, and where we’re going!
OUR PArtners:
PLATFORMS
Geeka Media Started As a Hobby YouTube Channel In 2013
Geeka Media’s rootes can be traced back to the inception of the GeekaWhat YouTube channel by James Cousins, initially started in January of 2013. The channel served as an outlet for James’ personal content, before developing into a PC hardware-focussed outlet specifically in 2016.
From here on in, James witnessed increased levels of success with the channel, and started to quickly build an audience interested in everything-PC building. Finding his feet, James grew the channel past key subscriber and viewership milestones, and worked on his first branded projects. 2016 was the same year that Geeka Media Group was incorporated as a UK Limited Company, and thus… the start if a media publisher was born!
Over the following years, the business quickly grew with the addition of new staff
GeekaWhat Channel Initially Founded
Aged 11, James started the GeekaWhat YouTube channel while studying at secondary school. The channel was started as an outlet for James to express his passions for technology, creating websites and learning to edit video content.
Channel Surpasses 25,000 Subscribers
Following success with PC hardware oriented content, the channel surpasses 25,000 subscribers just after James's 16th birthday. The channel continues as a side hustle, while James' education takes priority.
GeekaWhat Becomes a Full-Time Endeavor
In September 2019, following the conclusion of James' A-Level studies, running the GeekaWhat channel becomes a full-time job for James. It is at this point that the foundations are laid for the true beginning of Geeka Media, as the parent company and a media publisher.
First Members of Staff Employed by Geeka Media
Following meteoric growth throughout 2020, James employs two full-time video editors to propel the growth of the channel.
This included Dan Maxwell, who remains with us on our content production team. This aggressive hiring strategy would lead to further growth.
Further Hiring & Strategic Partnerships
Additional team members join throughout the course of 2021, including Harry Coleman (Account Manager) and Steve Richards (Video Editor). The business also expands its content remit through an extensive partnership with UK retailer, Ebuyer.com.
Launch of geekawhat.com
Geeka Media launches geekawhat.com, and hires a team of two full-time writers to propel growth on the site.
Within six months, the site is pulling in more than half a million views per month - marking the fastest growth in the company yet.
WHY CHOOSE US
Honest content drives the best brand engagement.
All of our advertising and brand partners are looked after by a dedicated account manager for up to date stats, campaign reports and future activation planning.
Created revenue
Each month, we publish more than 100 pieces of content to our channels across the web.
Source: YouTube Creator Studio, Google Analytics & SEMRush
year on year growth.
brand partners.
lifetime content views.
social media followers.
Three key pillars that define us .
Our way of working is centred around three core values and rules. This ensures we drive the best results for brands and our audience.
Authenticity.
GeekaWhat started with a teenager sharing his passion for the world of PC gaming and hardware online from his bedroom, and those roots define us today.
Our writers are free to write their honest thoughts about every product through our doors.
Integrity.
Our content, opinions and product recommendations can never be bought. In fact, our sites remain some of the most ad-light in the industry, putting the content first – and nothing else.
Competence.
We carefully select and train our writers to be up to date with the latest information and testing procedures. This ensures our product recommendations always come off the back of robust testing.
OUR VISION
Every Good Business Needs a Plan for the Future , here's ours.
Success for Alienware in QD-OLED campaign.
Following the launch of the flagship Alienware Quantum Dot-OLED gaming monitor, we collaborated on a range of coverage. This included a sponsored YouTube video, with a subsequent review and buyers guide inclusions following later.
Brand Partners
INTEL PC BUILD OFF Live ACtivation
In November 2022, Intel contracted us to take part in their 'PC Build Off' campaign. James co-hosted the show, in which 10 of the biggest tech and gaming influencers in the UK battled to build the best rig. The show was sponsored by ASUS ROG & Ebuyer.
Campaigns
OUR TEAM
What our team say about Geeka Media...
Dan Maxwell
Video Editor & Motion Graphics
After using Vault my business skyrocketed! After using Vault my business skyrocketed! I would gladly pay over 6000 dollars to work for Geeka Media.*
*finance options are available. 10.9% APR representitive.
See Dan's work...
Jay Harris
Reviews Writer
Working for Geeka Media has been a great experience so far. I show up to work and write about all of the awesome PC hardware that we get through our doors.
Plus, everyone in the team is incredibly lovely and a pleasure to work with, making our offices a great place to be.
Read Jay's Articles...
Aled Wheeler
Buyers Guide Writer
I just can’t get enough of GeekaWhat. I want to get a T-Shirt with GeekaWhat on it so I can show it off to everyone.
Read Aled's articles...
Reach consumers across YouTube , TikTok and Written Content with Geeka Media.
FAQ
Questions & Answers
Geeka Media Group Ltd. was incorporated in late 2016 by James Cousins, following the success of his ‘GeekaWhat’ YouTube channel.
Today the business has sprawled into one of the UK’s largest independent publishers within the PC hardware, tech and gaming sectors. Moving forward, the business has ambitions to increase its portfolio of sites.
We own and operate the GeekaWhat brand, across both social media and the web. We are also pressing ahead with the launch of sister site, PCHardwareHub in 2023.
You can learn more about all of our publications on our portfolio page.
Ensuring our content provides unbiased consumer buying advice is at the front of everything we do.
Our writing and content production teams operate autonomously, without input from brands or advertisers. We’re always clear when content is advertorial in nature, as part of our robust disclosure policies.
Across our YouTube, TikTok and written web content, we pull in between 1.2 and 2million unique readers and viewers per month.
You can learn in more detail about the reach of our content.
Are you a brand , advertiser or freelance writer ?
Please get in touch with us to explore ways we could work together, using the button below. One of our team will aim to respond within 3 working days.